There’s an old business saying: What’s good for the customer is good for the company. We understand that you need a partner you can always count on to deliver quality, reliability and expect customer service. We take pride in sharing our success with our crane builders because we know that our hoists can help them develop strong, long-lasting relationships with their customers as well. This customer-focused approach has been a proven success for us since we started, and it’s a bedrock principle upon which we’ve been building hoists ever since Herbert Morris opened his first factory.